Bookmarks For Last Week

People use different words when they search for your products online. Use these ‘keywords’ in your website copy and people will find your site when they search.

No matter what business you are in, Wordtracker will tell you the words people use when they search - and how popular each word is.

With a Wordtracker subscription, you will be able to:

* Optimize your website content by using the most popular keywords for your product and services
* Generate thousands of relevant keywords to improve your organic and PPC search campaigns
* Research online markets, find niche opportunities and exploit them before your competitors

In short, your search engine ranking will soar, you’ll get more visits to your website and more people will buy your products.

One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers.

You’ve told the boss that you’re going to implement social media stuff for your organization, and in your mind, you’ve decided that means an account on Twitter and a blog. Maybe there’s a bit more to it than that. For instance, what are your goals? Are you there to show customers and prospective new customers that you care? Are you there to solve customer issues? Are you building awareness and attempting new forms of digital marketing? Knowing this up front makes a world of difference.

In the mean time, here are some things you might consider for when it comes time to implement. They range from ideas for starting out, things to augment your efforts with, writing ideas, next steps, and metrics. You’re welcome to share this with others. Please link back to [chrisbrogan.com] and especially this post if you use it.

Keep it in the Box -
Working with our chairman, Barry Libert, over the last two years, one of the many important lessons he’s taught me is to “keep it in a box.” It’s taken me a while to internalize this important lesson but as they say, it takes hearing things 11 times to really “hear them.” With me, it may have taken 111 but the message has finally started to sink in. Essentially what Barry has instilled in me is how important it is to keep what I do on a daily basis:

* Closely aligned with our business goals
* Prescriptive vs. descriptive so that others can take action
* Easy to understand (could I explain what I do to my grandfather?)

Still on Hold? Twitter Can Rescue You From Customer Service Line Waits
Companies Looking to Microblogging Site to Get Through to Frustrated Customers

Using color to give punch to sites.